Bematech consolidates positioning focused on operational verticals

Industry Insight - April 10, 2014


São José dos Pinhais, April 8, 2014. Bematech S.A. (BM&FBovespa:BEMA3) (“Bematech”), the leader in technology solutions for the retail, food service and hospitality industries, hereby announces its new organizational structure, whose aim is to strengthen its capacity for operational excellence within its strategy of offering complete solutions for its clients.

The conclusion of this important step is in full harmony with the initiatives defined in the Company’s new strategic plan, whose goals include a robust organic and inorganic growth plan to strengthen sales of complete solutions to our operational verticals, in line with market-driven guidelines.

With this strategic shift, executive officer Eros Jantsch will now be responsible for the entire channel and operations area, while officer Bruno Primati will be in charge of the technology and business areas, now divided into the retail, food service and hospitality divisions and no longer into hardware, software and services.

The major advantage of this new positioning is the confirmation of Bematech’s expertise in operating by vertical, with its teams focusing on the needs of each segment, ensuring specialized service.

According to Cleber Morais, Bematech’s CEO, this is another important step in the Company’s ongoing growth trajectory. “This movement represents a strong and mature initiative on the part of our organization, towards the goals established in our strategic plan, whose main points are the delivery of complete solutions to our clients and the consolidation of our leadership of the retail, food service and hospitality segments”, he declared.

New communications

The consolidation of this strategy also led to a new brand positioning for the Company, which has reformulated all its communications. With competitive intelligence and expertise in the verticals as its main highlights, Bematech has launched a new, more up-to-date, dynamic and interactive institutional site, reflecting the benefits of the new portfolio focused on complete solutions.

Under the concept “Smart solutions for your business”, the Company transforms its differentials, putting technology at the service of its clients. “Bematech is as prepared to respond to simple questions as it is to complex management situations, through technology. We have a deep understanding of our markets and know exactly how to surprise our users. Our new communication reflects all our capacity for conceptualizing, planning and delivering solutions that resolve our clients’ problems in the most efficient manner possible”, concluded Morais.

For additional information, please contact the Company’s Investor Relations department:

IR Contacts:
Marcel Vedrossi
Phone: +55 11 2122 4653
Mario Caldana
Phone: +55 11 2122 4740

About Bematech

Bematech (BM&FBovespa:BEMA3) is a multinational Brazilian enterprise that provides full technology solutions for the retail, food service and hospitality segments. Through an integrated platform of equipment, management systems and services – that automate processes and support commercial management – Bematech‘s solutions allow establishments to increase their profitability and control of their operations. For two decades, the company has pioneered the offer of complete and innovative solutions providing agility, efficiency and competitiveness, regardless of the segments where the Company operates or the size of the business. The Company has operations in approximately 500 thousand retailers in Brazil and abroad, including large retail chains, food and hospitality groups, and operates four R& D excellence centers, with more than 1,000 professionals in Brazil, China, Taiwan, USA, Argentina, Chile and Portugal.