Bematech Blog

Social Media and Restaurants: Creating an Authentic Brand Experience July 12, 2017

Since the first customers took photos of their food and posted them, social media and restaurants have been a perfect match.  It seems most people these days can’t enjoy a meal until they’ve snapped a picture and posted about it! Social media channels provide you with opportunities to solidify your brand image and engage with…

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How Line Busting Strategies Benefit Gift Shops During Tourist Season June 7, 2017

Summer is almost here, and with it, an influx of tourists at gift shops. While stocking your stores to make sure you have the inventory that your customers want, you also need to prepare for tourist season by putting processes and technology in place that will help provide the types of experiences shoppers demand. This…

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4 Ways to Support Summer Menu Changes with POS June 1, 2017

Summer is almost here, and with it comes a change in your customers’ dining preferences. Take advantage of their desire to make dining a part of their summertime activities by adapting your business to their warm-weather dining patterns. Here are some ways restaurants can refresh their menus and operations to boost sales this summer: 1….

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3 Retail Technology Trends to Watch Out For May 24, 2017

Change in the retail industry continues at full force in 2017. Many of the top retail technology trends this year reflect the industry’s move to a hyper-customer-focused model that can help retailers create all-around great shopping experiences for their customers. Here are three examples: 1. Making in-store shopping easier and quicker. As online shopping continues…

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How to Increase Profits by Making Retail Technology a Part of Your Store Makeover May 10, 2017

A store makeover is necessary for every retail business from time to time. A refresh allows you to appeal to a new generation of customers, reflect prosperity, and make changes that let you keep up with (or surpass) your competition. The next time you consider a store makeover, plan retail technology upgrades that can help…

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4 Fatal Mistakes to Avoid When Starting a New Business and How POS Can Help April 19, 2017

The prospect of starting a new business is an exciting one for aspiring retailers and restaurateurs. However, both industries are extremely competitive, and it’s important to avoid common errors that can doom a business before it opens. Here are four pitfalls to avoid: 1. Failure to carefully decide on a concept and location Blindly choosing…

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3 Ways POS Can Help You Celebrate “Get to Know Your Customers Day” April 12, 2017

On the third Thursday of each quarter, many businesses observe “Get to Know Your Customer Day.” In Q2 2017, the celebration is right around the corner on April 20. By using their Point of Sale (POS) systems to help observe this day, merchants can gain a deeper understanding of how to improve their businesses, as…

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How to Upsell Your Customers March 8, 2017

Upselling, strategies to entice customers to purchase more than they had originally planned, is one of the most effective ways for a business to improve the bottom line. If you are like most retailers and restaurant operators, however, you have probably realized you don’t instinctively know how to upsell your customers. But it’s well worth…

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How Adding a Loyalty Program Yields ROI February 22, 2017

Smart retailers and restaurant owners understand that a good return on investment (ROI) doesn’t always come from opening another location, adding new equipment, or hiring more staff. They know introducing or optimizing a loyalty program also can have significant returns. Here are some examples: Allowing operators to emphasize value, rather than pricing, as a competitive…

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3 Ways to Improve Sales by Marketing to Kids February 9, 2017

Marketing to kids and their parents is a great way for restaurants and retailers to increase their sales. Consider this: According to a report by advertising agency Digitas, the spending power of “little kids and tweens” alone totals $1.2 trillion annually. Capitalizing on this trend, however, takes a different approach than your other marketing initiatives,…

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