POS pole displays are an essential component of a point of sale (POS) system. Customers want visibility into prices and totals as their purchases are being rung up, and pole displays are the best way to communicate that information. These displays receive data from POS software as items are scanned and translate this data into information that is visibly displayed to customers. Not all displays are exactly the same however, and it pays to research thoroughly and be selective prior to making your purchase.
Here are three things you need to know before you buy that will help increase efficiency and the customer experience:
Not all POS pole displays have the exact same functionality, but this is a critical factor you want to pay close attention to, as it will determine whether the display will suit the needs of your business, as well as your customers.
How is the text displayed? If text is too small, the color is faded, or it scrolls too fast, customers won’t be able to clearly read what is being rung up. While you want to ensure there isn’t too much lag from when an item is scanned to when it appears, you also want to make sure the text doesn’t scroll too quickly. Look for a display that allows you to control the scrolling speed so you can find the right balance.
Do you have preferences for how certain items or promotions appear on the display? If so, you will also want to look for the ability to enter user-definable characters. Is the color of the text visible? A POS pole display that uses an optically-matched lens offers better visibility for customers.
You’ll also want to make sure that a pole display is compatible with the emulation that your POS software supports.
A POS pole display is a long-term investment, so you want to make sure that whichever type you go with, you are getting it from a manufacturer with a long-standing reputation for reliability. There are a number of different variables in the manufacturing process that can affect the display. Depending on how the technology is manufactured, the text can fade after time, the hardware can break, or the connections can get damaged.
Make sure the display you choose is ruggedized for high-traffic environments to prevent it from being damaged or succumbing to wear and tear too early. Especially in messy environments like food service retail, it’s important for displays to be resistant to dust and spills. You also want to ensure the front panel is UV-resistant to prevent color fading.
Last, but certainly not least, you want to take aesthetics into consideration and ensure the pole display aligns with your brand and is designed to complement your space.
The POS pole display should be at the correct height to be easily visible to the majority of customers, but with the flexibility to accommodate customers that may be taller, shorter, or in wheelchairs. Also ensure that the display is readable from all angles for customers with limited mobility.
Finally, take your counter space into account. You don’t want a pole display that takes up precious limited real estate at your checkout. Opt for a display that is slim and sleek so that your counter doesn’t feel too cramped or crowded.
Remember, POS pole displays shouldn’t be overlooked; the secret to a successful operation lies in the details, and pole displays are a detail you don’t want to ignore. It’s wise to be selective when it comes to the type of pole display you use, so you can make sure the one you choose can adequately meet your needs and improve the customer experience.
Bematech is known far and wide for its reliable pole displays that offer outstanding durability and a higher level of functionality. They are also some of the most affordable pole displays on the market, which is why they are asked for by name. For more information on how POS pole displays can improve your operation, contact Bematech today.