Last-Minute Holiday Retail Strategies

Bematech Blog - October 25, 2017

Are you tired of hearing “November is too late”? Everyone knows you need to prepare for the wo young asian women looking at mobile phone during christmas shopping holiday shopping season early, but if you weren’t able to have all t’s crossed and i’s dotted by Halloween, here are three last minute tips that can help you champion the most wonderful time of the year:

1. Optimize the mobile shopping experience. Consumers continue to increase their use of mobile devices to do their shopping. In fact, Black Friday 2016 was the first ever $1 billion mobile shopping day. And retail analysts predict mobile shopping will increase this year.

The attraction to mobile commerce makes sense: Frantic consumers looking for the perfect gift will use their smartphones to find what they need and where they need to find it during a shopping trip. The more easily they can locate desired items on your website, optimized for mobile use, the better your holiday sales outlook will be.

Make sure you provide relevant information, in real time, to help them find the items they need. Enhancing your website with holiday-related search terms (e.g., “holiday gifts for Mom”) can help shoppers find that perfect gift and order online for home delivery or pickup in-store.

2. Push offers to shoppers’ smartphones. Utilizing location technology has become one of the most popular retail strategies for retail merchants. Bluetooth beacon technology, which detects customers’ smartphones when they are in or near a store, gives you the ability to “push” perfectly timed offers to that customer. Delivering offers right at the point of decision can increase their impact on holiday sales.

3. Leverage customer retargeting and email campaigns. Your list of holiday retail strategies should include efforts to woo customers who may be procrastinating when it comes to gift shopping. Send reminders that items may have been abandoned in online shopping carts, send exit offers to entice online shoppers to make a purchase at a discount, and leverage retargeting to remind shoppers the items they were interested in online are still available from your store.

Use the data you collect on shoppers to segment your customer list and then generate email blasts that contain information about special promotions that target different audiences.

The holiday season is a busy time for everyone. Your customers may appreciate reminders and relevant offers that help them easily take advantage of promotions and find the gifts they need to purchase.

Act Now

Put your holiday retail strategies into motion today. Devise a plan that incorporates these tips to attract customers to your store this holiday season.

If you need advice on technology to support your business and your marketing initiatives at this — or any — time of year, the team at Bematech is ready to help!